Shoppers look for bargains during 10% plan for lowering prices in Newburyport, MA

MS people, including man with balloons, walking on sidewalk along shops, looking for bargains, sales signs on store windows / MS man looking at goods in display window, women and man walking by / Tilt down "Shoe Shine" sign over store, man with balloon standing by the door / WS store with discount signs, man walking toward door of store / WS main street with cars parked along both sides of the street / MS back view of two women looking in store window / CU sign which tells about lowering prices / Tilt down discount signs / MS two women look at store with different signs posted in windows / Tilt down fabric store window with sign that reads "O.K., Mr. President" / CU female clerk puts sign "10% refund" in display window / Note: exact day not known