FBL-WC 2018-RUS-LOGO

A man looks at a computer screen showing the Russian Premier League's proposed logo in Moscow on April 16, 2018. The English Premier League is known to football fans the world over by its logo of a royal blue lion. Now the Russian one wants to use the attention awarded by this year's World Cup by rebranding itself with the help of its own national animal, the bear. (Photo by Alexander NEMENOV / AFP via Getty Images)