認識 VisualGPS 創意洞察團隊

身為 Getty Images 的高級藝術總監，我運用身為混合媒體藝術家和攝影師的經驗，創作出令人讚歎的視覺故事，讓不同受眾和客戶產生共鳴。我已擔任這個職位超過兩年，很享受與才華洋溢的創意人士合作，領導創新專案。

Alwyn Gosford 擁有長達三十年的創意職涯，精通攝影和影片領域。他是一位經驗豐富的高級藝術總監，自 Getty Images 於 1995 年成立以來一直擔任此職。他最初是攝影藝術總監，於 1998 年懷著澎湃熱情投身影片藝術方向，同時 Getty Images 也收購了第一個影片庫。他傳揚電影創作潛力，培養電影製作人和攝影師的出色才能。Alwyn 將攝影師帶入影片領域，並推動經驗豐富的電影製作人突破創意極限，從中大感滿足。

Amal Elgadi is a former creative producer with a background in Film Production from SAE Institute Dubai. She has led major projects across the Middle East - including Ain Dubai, Expo 2020, Neom, and Qiddiya - and collaborated directly with global brands like Nike, Versace, Viacom (now Paramount Global), and Disney+. Now part of Getty Images’ EMEA Creative team, Amal focuses on growing the regional creator community and enriching the authentic visual library across the Middle East.

身為 Getty Images 的創意策略總監，Amy 的工作包括彌補 Getty Images 專有數據與分析之間的差距，以及其對內容創作的影響。她發揮分析能力、對創意市場和視覺環境的深入了解以及她在內容創作方面的豐富經驗和專業知識，提供簡單直觀的策略性解決方案，以產生令人信服和顛覆市場的圖像。她已成功在世界各地概念化並製作無數拍攝，展示對細節的一絲不苟，在各種主題和生產規模中帶來富影響力的視覺效果。

Arisa Nagai 是亞太區創意內容高級內容專員，常駐日本東京 她從小就對概念藝術和攝影深感興趣，因而一直與攝影師合作探索故事訴說方式。這促使她自 2021 年加入 Getty Images，她從那時起一直在 Getty Images 任職，與亞太區的創作人才合作和策劃區域內容。 她在 6 個月前就開始為人父母，並正在學習從父母角度以截然不同的方式看待世界，感覺非常奇妙！

Beth Wachtel 是 Getty Images 的創意內容經理，在紐約工作。她擁有攝影美術學士學位，曾在 The Paul Strand Archive、Wadsworth Atheneum 和 The Center for Creative Photography 等藝術機構工作，自 1999 年起在 Getty Images 任職。在她目前的職位上，她透過創意簡報、拍攝指南、策劃和內容審視，與攝影師陣容以及廣大的 Getty 和 iStock 投稿人社區合作。

Bethan is a qualitative researcher and brand strategy specialist with 20 years' experience in the industry, working across commercial sectors ranging from finance to media & broadcast through to retail, utilities and technology. She works across disciplines to uncover consumer behaviours and attitudes and decipher their evolving relationship with visual storytelling, ultimately to inform and elevate business' visual strategy with data-backed insight.

Bob Ahern is the Director of Archive Photography for Getty Images and has been with the company 26 years and is responsible for the Archive’s overarching content strategy, which includes the archive’s 150 million images, 4000 contributing photographers and numerous key image partners. Bob also oversees new photographer and collection signings as well as the editing of analogue house collections through a team of senior editors – adding thousands of images each month to Getty Images global archival offering of defining cultural moments.

Caoimhe has forged a career in brand marketing, research and strategy across a variety of media, technology and agencies over the last 18 years. With deep experience across a blended startup categories, a lifetime love and curiosity for visual storytelling and extensive research experience, Caoimhe delivers key visual analysis, insights and cultural trends through Getty Images VisualGPS to brands and communicators, so visuals can truly connect with audiences. A proud alumna of Vice, the Huffington Post, the BBC and Google, she began her journey at Getty Images. A Dublin native and graduate from Dublin City University and Technical University Dublin, is often spotted at city parks, by the sea and having a cosy pint in the local area.

Claudia Grimaldi Marks 是一位在紐約市的攝影和創意總監，在發佈和製作圖片方面擁有超過 30 年的經驗。她目前擔任 Getty Images 的新創作者策略高級經理，熱衷協助創作者在編輯、商業和照片檔領域尋找職涯道路。 她負責監督 Getty Images 的創意內容工作，與弱勢群體的創作者合作，以助締造多元化的投稿人社區。她跨職能合作、倡導和宣傳團隊成員，以擁抱鏡頭背後人物的重要性，並指導製作符合 Getty Images 25 多年全球傳承的動人視覺內容。

Davina 在零售業的創意、營銷和品牌塑造方面擁有豐富的經驗。她擔任品牌顧問，協助品牌加強視覺形象。她擁有攝影和城市文化文學碩士學位，從中探索城市空間與身份之間的關係。身為 Getty Images 的歐非中東地區創意洞察經理，她與不同產業合作，以了解哪些類型的視覺內容與受眾最密切相關。Davina 及其女兒充滿創意地設計了一份雜誌，那是一份獨立的印刷品，用於激勵和推動年輕讀者。

Rebecca 已加入攝影行業超過 20 年，是 Getty Images 創意研究團隊的創始成員之一，負責將視覺研究方法引進行內。在視覺溝通的領域中，Rebecca 特別熱衷於不斷變化的視覺呈現。Rebecca 個人負責推動描繪女人和女孩的視覺語言變革，方式包括重新奠定此群組的商業圖像視覺標準，並向 Getty Images 的攝影師投稿人說明這些嶄新視覺標準。最近，她專注以真實和多元化的方式呈現殘疾人士，並推動有關年齡增長的視覺語言。

Emilie 是位於美國的 Getty Images 高級創意內容編輯。她擁有攝影和人類學的背景，於 2003 年加入 Getty Images，曾在創意營運部工作，然後調職至創意內容團隊。她發揮 20 年的經驗，與全球攝影師和電影製作人一起開發意念、拍攝指導和編輯，創造與眾不同的內容。她支援廣大的 Getty Images 和 iStock 投稿人社區，在內部和外部提供最強大的內容創意簡報、策劃和宣傳。除了在 Getty Images 的工作之外，Emilie 也對旅遊、博物館以及騎馬、健行或滑雪等戶外活動充滿熱情。

Fiona 在新加坡出生和長大，善於以電影及藝術等各種媒介或透過打造 Getty Images 上的卓越內容來訴說故事。憑藉在電影製作方面的背景，她在我們內部的創意部門擔任策劃經理，負責建構引人入勝的視覺敘事，使亞太區的不同受眾產生共鳴。

Gabriel 擁有攝影與影片美術學位，是一位充滿熱情的內容專家，致力在 Getty Images 和 iStock 為巴西投稿人賦予力量。他在紐約市和上海等活力十足的文化中心蓬勃發展，在旅遊、廣告和素材業界經驗豐富，為培養藝術家尋找創意聲音帶來獨特的全球視野。

Gabrielle 在電視和媒體領域工作十多年後來到 Getty Images，開始利用研究和行業新聞來偵測和分辨新興的視覺趨勢。身為創意洞察團隊的成員，她透過公司的 VisualGPS 研究平台，找出改善視覺呈現的主題和機會。她曾在 Pacifica 研究所攻讀神話研究碩士，希望最終獲得博士學位，研究流行文化中神話與民俗之間不斷演變的影響與交集。

Gosling 是一位熱情的藝術總監和視覺思想家，深入了解圖像的力量 —— 為世界帶來更純粹的愛。她在素材業界開拓廣泛多元的職業生涯，成功地以藝術方向進行眾多商業拍攝，包括靜態攝影和影片製作，並指導即將冒起和經驗豐富的攝影師和攝像師在每個專案中發揮最佳表現。 Gosling 來自新聞和傳播背景，是經驗豐富的編輯，在媒體製作產業方面工作表現亮麗。

Hellen is a Creative Development Manager at Getty Images, leading the Brazilian community. With over a decade of experience across creative direction, branding, and audiovisual storytelling, she brings a multidisciplinary background in journalism and cultural anthropology to shape nuanced visual narratives. Her work spans strategy, community engagement, and content development, with a focus on elevating diverse perspectives and contemporary voices. A poet, analog photographer, and traveler, Hellen brings a practice-driven, globally informed perspective to her work.

As Senior Director of Creative for EMEA at Getty Images & iStock, Jacqueline heads up a team of researchers, art directors and curators, responsible for producing visual insights and imagery and video creation used in award-winning advertising, design and editorial to elevate customers' creativity and support their creative decisions in the region. Jaqueline plays a critical role in ensuring that Getty Images is continually providing fresh, regionally relevant creative content and insights, which in turn engages and inspires creatives and marketers. The Creative Insights team review worldwide communications and analyze social, cultural and technological data. Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands under Getty Images’ VisualGPS offering. Jacqueline has a unique insight into how images work in innovative communications, and the key factors in choosing powerful imagery for compelling campaigns. Her expertise covers a wide range of fields such as advertising, cinema, social networks and press. A former Director of Art and Photography, Jacqueline is a media communications graduate with 20+ years’ experience working in academia, advertising and media.

Jamie is the Director of Creative for EMEA at Getty Images & iStock, leading a team that shapes regionally relevant content and visual insights for customers. With 15+ years in advertising and creative leadership, she has worked across film, digital, brand strategy, and art direction, delivering global campaigns for major brands and earning recognition from Cannes Lions, D&AD, and DMA Awards. With a BA in Visual Brand Communication and photography, she brings a strategic yet hands-on approach to visual storytelling. As a leader, she’s driven by elevating her team’s creative potential and championing bold, innovative conceptual ideas.

Jay Davies is the director of news photography for Getty Images in London. There he manages the agency's news coverage within EMEA countries, working with a roster of staff and freelance photographers and regional partner agencies. He has worked with Getty Images since 2012, previously in its Reportage division. Prior to Getty Images, he worked at Newsweek, The New York Times and as a freelance photographer in New York City. He received a degree in journalism from San Francisco State University in 2005 and is originally from Los Angeles.

Julia Holliday is the Creative Content Manager at Getty Images based in London. With a background in Fine Art she joined Getty Images Creative Content team in 2003. She works collaboratively with a roster of creators and offers creative guidance to the wider Getty and iStock contributor community, including portfolio and shoot development, brief writing, image selection, and the curation and promotion of Getty Images’ differentiated content.

"Kate 於逾 14 年前加入攝影業界，現今擔任創意洞察團隊高級經理，透過分析視覺溝通趨勢為 Getty Images 設定全球內容策略。這些知識有助建立創意洞察分析，在 Getty Images 的這個線上平台提供鏡頭背後景況，展現激發思緒的真實圖像，呈現現今精選的視覺趨勢。 Kate 會定期在客戶活動上討論視覺溝通，並每日與藝術總監、編輯、攝影師和攝像師社群一起設定委託，並針對 Getty Images 和 iStock 需要製作的內容提供建議。 Kate 也是一名具有專業資格的糕點師，曾在倫敦的餐廳工作。"

Lauren is an award-winning Senior Art Director, collaborating with photographers and directors around the world to create industry-leading visuals for Getty Images and iStock. Specializing in conceptual imagery, Lauren’s focus is to bring evergreen concepts to life in aesthetically bold and modern manifestations. With a strong understanding of the visual landscape, Lauren is an innovative ideator, creating imagery that resonates with a diverse array of clients in manifold industries. Lauren finds immense joy in bringing ideas to life, whether it be redefining portraiture or reimagining lifestyle, her passion is for pushing content to always be more diverse, more creative, and more successful.

As a Creative Insights Researcher at Getty Images, leading the DACH region, Magdalena's passion is helping customers elevate their creativity with data-backed visual insights. Bringing an international and multilingual background to her work, she holds a BA in Visual Communication and an MA in Media and Communication. Beyond her work, Magdalena is passionate about music and video production, spending her spare time singing, songwriting, and producing music videos for herself and fellow artists.

自 2004 年加入 Getty Images 以來，Masa 一直擔任攝影和攝像製作方面的各種職務。團隊招募了無數地區攝影師和攝像師，包括獲獎肯定的創作者。Masa 位於東京，熱衷使用視覺媒體來吸引和觸動受眾。他對工作全情投入，隨時提供服務，竭盡所能地作出貢獻。

Matthew Somorjay is senior managing editor for Getty's exclusive celebrity portrait collection: Contour. He and the team manage over 600 contributing photographers, Image Partners, portrait studio productions and editorial and commercial assignment work. Matthew has been at Getty Images since 2005, building up the Contour collection since its inception. Prior to this we worked in picture research and image licensing for agencies Sygma and Katz Pictures. Matthew received a degree in photography from Nottignham Trent University in 1993.

Melanie Velez 是墨西哥城人，擁有創新和設計背景，專門從事可持續發展管理。她向來尋求結合策略與創作，並且是 Getty Images 創意團隊的一員，協助突顯拉丁美洲的一切精彩之處。她熱衷為大家帶來仔細縝密的洞察見解，同時確保區內的獨特故事發光發亮。

Nicole is a proud Howard University alumna with expertise rooted in marketing and brand strategy, from working both client side and in agency settings. Her insights have guided teams to create meaningful, resonant work and push culture forward. Now, as a Creative Insights Manager for the Americas, she duly joins Getty Images mission to move the world. A self proclaimed master in toggling between left and right brain, she’s looking forward to uncovering new nuance and make more way for the best visual stories to surface.

Rachel 是 Getty Images 的高級藝術總監，專注於影片製作。她與獲獎的導演和攝影師合作，為 Getty Images 和 iStock 創作領先業界的視覺內容。在此之前，Rachel 與知名的歸檔機構合作，在 Bridgeman Images 推出並管理影片歸檔。她擁有牛津大學的電影美學碩士學位，因而在電視和廣告方面的實際經驗奠定強大的學術基礎，當中曾經擔任研究員和製作助理。Rachel 致力發揮她在視覺故事方面的專業知識以塑造創意產業。

Rebecca, as Manager of Curation and Promotion, plays a pivotal role in curating and merchandising visuals on a global and regional scale. Her collaborative work with Creative Insights ensures that our visuals align with current trends and local relevance, and her partnership with the Creative Direction team ensures the amplification of our most differentiated content. Rebecca's journey at Getty Images spans over 7 years. With an MA in Commercial Photography and a BA in Fashion Communication and Promotion, she has a solid educational foundation in visuals. Her professional background in Content Creation, Production, and Editing further enhances her expertise.

Rebecca 已加入攝影行業超過 20 年，是 Getty Images 創意研究團隊的創始成員之一，負責將視覺研究方法引進行內。在視覺溝通的領域中，Rebecca 特別熱衷於不斷變化的視覺呈現。Rebecca 個人負責推動描繪女人和女孩的視覺語言變革，方式包括重新奠定此群組的商業圖像視覺標準，並向 Getty Images 的攝影師投稿人說明這些嶄新視覺標準。最近，她專注以真實和多元化的方式呈現殘疾人士，並推動有關年齡增長的視覺語言。

Renata 出生於巴西聖保羅，於 2006 年開創在 Getty Images 的專業旅程，擔任創意研究員。多年來，她擔任過各種職位，從任職營銷部門以至在 2016 年加入創意內容團隊，此後她滿懷熱情地監督拉丁美洲和亞洲市場的創意內容創作，而最近還負責美洲市場的職務，確保當地客戶獲享的內容不僅真實，而且還根據個別需求而與眾不同和特別打造。

Richard 是位於倫敦的 Getty Images 高級創意內容經理。他於 2000 年加入製作團隊，協助將開創性網站的頭一百萬張圖片數碼化。自 2003 年加入創意團隊以來，他不斷發展各種職務，包括與各種投稿人合作、為 Getty/iStock 社群提供廣泛的創意支援，以及積極參與開發未來的創意技術專案。Richard 獲英國專業攝影學院 (British Institute of Professional Photography) 頒發攝影與媒體學士學位（榮譽）專業資格，自 2006 年以來一直為 Getty Images 圖像庫積極貢獻。

This is Ritsuki Umeda, Asia Pacific Creative Insights Manager. Based in Tokyo, Ritsuki is a seasoned marketer with over 7 years of experience, specializing in data analysis, content strategy, and brand campaign execution. He brings a strong analytical foundation, with expertise in social listening, boolean/query writing, and advanced Excel skillset. His insights have helped numerous clients navigate key decisions and prepare for the future with confidence. Now, as a Creative Insights Manager he is looking to bring this strong analytical foundation to highlight unique visual stories that are important to the Asia Pacific region.

Sabine 最近重新加入 Getty Images 擔任內容專家，隨後負責歐非中東地區的策劃與推廣工作。在視覺研究、創意生成、藝術指導、策劃及商業視覺內容拍攝製作的各個方面，她擁有多年豐富經驗。她目前與創意團隊合作，創作精彩的視覺故事來頌揚我們的內容。

Hi! I’m a Saudi with a master’s in digital media, which basically means I’ve turned my love for visuals, storytelling, and overanalyzing everything into a career. I specialize in research (yes, I’m that person who reads the fine print and the footnotes), and I’m passionate about how stories—especially visual ones—shape how we see the world. If you’re into deep dives, creative angles, and a touch of sarcasm, we’ll get along just fine.

Samuel Malave Jr 是一位在布朗克斯出生和長大的新波多黎各人，其對這個身分引以為傲。他的專業知識植根於品牌策略，他一直致力幫助加強品牌與客戶之間的聯繫，無論是在廣告代理還是您最喜歡的音樂串流服務方面亦然。他目前以創意洞察團隊經理的身分，支援 Getty Images 實現推動世界發展的使命。Sammy 在公餘時間會與摯愛拍照，或閱讀尚未看完的科幻／奇幻書籍。

身為 Getty Images 和 iStock by Getty Images 的歐非中東地區創意洞察研究員，Sandra 專注於法語市場，與國際及跨職能的研究員及藝術總監團隊合作。她曾在巴黎的廣告和設計代理公司工作，專業知識植根於品牌策略和視覺文化。自 2020 年以來，她一直是創意洞察團隊的成員，協助品牌掌握視覺策略。她是個狂熱電影迷。在工作以外，她愛到戲院、參觀博物館或觀看賽車比賽。

Sandy Ciric 是 Getty Images 美洲新聞部的高級攝影總監，負責協調 Getty 新聞專線服務的報道內容。Sandy 加入 Getty Images 前，曾在 Gamma Liaison 攝影機構擔任各種職位。Sandy 亦為書籍項目和展覽提供諮詢意見。她是已故攝影記者 Chris Hondros 作品集《Testament》的聯合編輯，也是 John Moore 的著作《Undocumented: Immigration and the Militarization of the United States-Mexico Border》的照片編輯。

Sarah Foster 在紐約的 Getty Images 擔任高級創意內容經理。她擁有紀錄片攝影和寫作的背景，在 Getty Images 工作超過 25 年，從事研究、銷售工作，然後以內容編輯和藝術總監身分在創意內容部門工作。在她目前的職務上，她與攝影師陣容合作，為廣大的 Getty 和 iStock 投稿人社區開發有效的創意諮詢服務，並對 Getty Images 最佳內容的作品集和拍攝開發、創意簡報、圖片選擇以及策劃和推廣提供深入支援。

自 2017 年加入 Getty Images 以來，Shanelle 對啟發和協助創作者在攝影業界取得成功深具興趣。身為一名經驗豐富的攝影師，Shanelle 喜歡發揮重要作用以實現創意專案。她對影像的充滿熱情，因而不斷突破極限，締造令人振奮的結果。

Stephanie 是屢獲殊榮的設計師，曾為 Sephora、Microsoft、Ford 及 Versace 等客戶工作。在加入 Getty Images 任職亞太區高級創意經理前，她於過去十年曾在 Warner Bros.、Discovery、Foxtel & Aristocrat 等公司擔任各種創意職位。

Tristen 是 Getty Images 的美洲視覺研究員暨策略創意主管。憑藉在營銷、創意和品牌策略方面超過十年的經驗，她跨領域工作，了解甚麼能夠推動視覺內容選擇、識別我們全球視覺語言的轉變，並運用這些洞察見解協助塑造 Getty 視覺內容的發展，並引導品牌作出更好的視覺內容選擇。她是熱情地在創意空間倡導提升弱勢群體的聲音，於領導和支持 Nosotros Collection、Project #ShowUs 等活動以及與 SEEHER、Women’s Sports Foundation 和 GLAAD 等倡導組織合作和啟動活動方面也發揮重要角色。

Vedrana Musić was born in Sarajevo, raised in Sydney, and now calls the South of England home. As a Creative Development Manager at Getty Images, Vedrana draws on her filmmaking background to support creators and shape visual storytelling across our collections. Her work, which has screened at more than 40 international festivals, stays centred on visuals with heart. She loves to connect with creators and explore where a good story can take us.

Victoria Resico 是高級內容專家，熱衷於塑造視覺敘事。自 2021 年加入 Getty Images 以來，她已投入超過兩年半的時間培養並擴展拉丁美洲的創作者社群。她的專業知識在於與整個地區的素材攝影師和攝像師密切合作，提供藝術指導和建設性意見，以提高拍攝的質素、真實性和商業價值。

身為 Getty Images 的區域內容經理，Hong 負責監督東南亞地區，並支援馬來西亞和香港的投稿人社區。

Yuri 出生於日本東京，早年曾在美國、西班牙、捷克共和國和南韓生活。她的教育和工作背景是視覺媒體領域，重點在於電影製作和數碼媒體設計。自 2016 年以來，她一直是 Getty Images 及 iStock 創意團隊的一分子，負責指導客戶，使視覺內容與品牌受眾建立強大無比的連繫，並協助有志的攝影師、攝像師和插畫家創作鼓舞人心的圖像。

Since earning her BA in Photography in 2014, Zoe has built a career within creative environments, including art galleries, wallpaper design, and Getty Images Custom Content. During her time at Getty, she has worked closely with creators and clients to bring visual concepts to life. Creatively, Zoe draws inspiration from anything that evokes nostalgia, whether that be photography, film, music, or even her Nana’s treasured collection of pub memorabilia.