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中東的未來勞動力：連結人心的視覺內容

Rebecca Lewis

Manager, Curation and Promotion

July 24, 2026

Last updated: October 26, 2026

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中東職場，正因科技、人口變遷及期望演化而悄然蛻變。視覺敍事能幫助機構以自然真實、而非矯揉造作的方式，與員工和未來人才建立聯繫。透過 MarhabaKSA 和 MarhabaUAE 等計劃，Getty Images 能協助品牌打破傳統職場定型——前提是您的目標在於招聘、留住人才或為團隊注入活力。重點不只是「展示辦公室」。而是要呈現那些正在積極塑造該地區現代工作面貌的人、空間及願景。

反映勞動力

中東北非地區 (MENA) 勞動市場即將迎來大批新力軍，預計未來 25 年將有接近 3 億年輕人投身職場。¹與此同時，海灣合作理事會 (GCC) 各國的勞動參與率亦持續攀升。值得注意的是，在海灣合作理事會地區，女性已佔受僱本國勞工的 40.5%，這反映主導組織和領導層的面貌正在改變。²當勞動力改變時，用於描繪工作的視覺內容必須呈現人們想加入的勞動力面貌。人們希望在這些視覺內容中找到自己的影子，包括行事作風、合作方式，以及何謂「工作中美好的一天」。Getty Images 的 VisualGPS 研究強調了這點：80% 的沙特受訪者及 83% 的阿聯酋受訪者表示，展現多元行為及個性的廣告令其感到與品牌更緊密連繫。品牌若聚焦於協作、共同經歷和人際連結，便能創造出更貼近個人、更易引起共鳴，且能反映工作文化的職場故事。

Male and female friends laughing while engaging in conversation. Group of young entrepreneurs talking in shared seating area. Concept of workplace culture and friendship.

Middle Eastern woman panelist engaging audience while speaking into microphone during inspiring university event in Riyadh auditorium, with attentive listeners in background.

Young woman staring at her friend scrolling smart phone at cafe. Adult female is having conversation with man while sitting outdoors. She has her iced coffee glass on table.

A young Caucasian female in a beige hijab and a Middle Eastern male in a white shirt discuss plans using a digital tablet outdoors in Dubai.

Over the shoulder view of smiling students in traditional clothing sitting at table and pausing from studying to converse.

Two young adults enjoying a coffee break and chatting in a modern cafe

Mentorship, collaboration, digital work and female empowerment.

反映工作發生的場所

職場故事在何處上演，非常重要。利雅德會議室的集思廣益、杜拜的客戶會面、共享工作空間中的同儕指導時刻，這些細節都在傳遞企業文化及可信度。當視覺素材感覺源自日常場景時，會更有說服力：不只是「一份工作」，而是切實的職場體驗。

這代表要擺脫「一式通用」的選角思維，以及過於刻板的企業人像拍攝。相反，應聚焦於：

真實選角，展現真實身份及工作風格
多元的職場實境——創新樞紐、商業核心、協作共創空間
展現協作、指導及社交連結的自然互動
透過環境和日常時刻建立信任

Smiling man with friends at social gathering in coffee shop. Young male is looking at females discussing menu while sitting at table. Waitress is waiting patiently for taking order.

Female apprentice engineer working with CNC machine in factory

Young middle eastern businessmen collaborating on a digital tablet while standing on the terrace of a business hut at Ghamra Desert Camp. Discussing business strategy and planning. Sunny day with clear blue skies providing natural light.

Diverse group of business professionals attending networking seminar. Entrepreneurs are sitting on chairs during event. They are listening to strategies.

Diverse businesswomen engaging in conversation while walking through the modern architecture of Dubai's financial district. Evening lighting enhances the urban setting, highlighting the professional atmosphere and contemporary design.

Middle Eastern businessmen in modest clothing collaborate using a digital tablet in a bright, modern hotel lobby. The space features large windows and a palm tree, creating a contemporary and professional atmosphere

關鍵資訊

品牌若能優先採用真實環境、自然互動，在日常職場中以人為本，便能創作出與該地區當下現實產生共鳴的職場視覺素材，同時亦能吸引其現正積極網羅的未來人才。

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Rebecca Lewis

Manager, Curation and Promotion

Rebecca, as Manager of Curation and Promotion, plays a pivotal role in curating and merchandising visuals on a global and regional scale. Her collaborative work with Creative Insights ensures that our visuals align with current trends and local relevance, and her partnership with the Creative Direction team ensures the amplification of our most differentiated content. Rebecca's journey at Getty Images spans over 7 years. With an MA in Commercial Photography and a BA in Fashion Communication and Promotion, she has a solid educational foundation in visuals. Her professional background in Content Creation, Production, and Editing further enhances her expertise.

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